A professional logo is essential for brand recognition, but hiring a designer costs $500-$5000+. AI logo makers promise professional results at fraction of the cost. We tested 15 platforms to find which ones deliver.
Quick Answer: Best AI Logo Makers
- Best Overall: Looka – Professional designs + full branding
- Best Value: Hatchful by Shopify – Completely free
- Most Customizable: Canva – Template-based flexibility
- Best for Startups: Brandmark – Complete brand kits
Top 7 AI Logo Generators Reviewed
1. Looka – The Complete Branding Suite
Pricing: Free to design, Basic $20, Premium $65, Brand Kit $96
Strengths: Beautiful modern designs, full brand kit (business cards, social media), unlimited revisions, high-res files
Deliverables: PNG, SVG, PDF, EPS files + brand guidelines
2. Hatchful (Shopify) – Best Free Option
Pricing: 100% Free
What You Get: High-res logo files, social media variants, completely free with no watermarks
Limitations: Less customization than paid tools, simpler designs
3. Canva – Most Flexible
Pricing: Free tier, Pro $12.99/mo
Advantages: Thousands of templates, drag-and-drop editing, massive asset library, team collaboration
Best For: Users who want hands-on design control
4. Brandmark – AI-Powered Branding
Pricing: Basic $25, Pro $65, Ultra $199
Features: AI generates unique logos, color palette suggestions, mockup previews, revision support
5. Wix Logo Maker
Pricing: Basic $20, Advanced $50
Integration: Seamless with Wix website builder, e-commerce ready
6. Namecheap Logo Maker
Pricing: Free download (low-res), Premium $25 (high-res)
Budget Pick: Good quality for price, simple process
7. Designs.ai – All-in-One Creative Suite
Pricing: Basic $29/mo, Pro $69/mo
Bonus: Includes video maker, speech maker, design maker tools
Feature Comparison
Design Quality: Looka, Brandmark lead
Ease of Use: Hatchful, Canva most intuitive
File Formats: Looka (most comprehensive: SVG, PNG, PDF, EPS)
Best Value: Hatchful (free), Looka Basic ($20)
Commercial Rights: All paid plans include full ownership
What Files Do You Actually Need?
- PNG: Web use, presentations (all providers)
- SVG: Scalable vector for web and print (premium tiers)
- PDF/EPS: Professional printing (Looka, Brandmark)
- Transparent background: Essential for versatility
- Multiple sizes: Social media, favicon, print
AI Logo vs Human Designer
- AI Logo Makers: $0-100, instant, good for MVPs and small businesses
- Freelance Designer: $300-1500, 1-2 weeks, more unique
- Design Agency: $2000-10000+, strategic branding, full research
Final Recommendations
- On a budget: Hatchful (free) or Namecheap ($25)
- Small business: Looka Basic ($20) or Brandmark Basic ($25)
- Startup seeking investors: Looka Premium or hire designer
- Already on Shopify: Hatchful (seamless integration)
- Want creative control: Canva Pro
FAQs
Are AI logos copyrightable?
Yes, when generated through these platforms you typically receive full commercial rights and ownership (check individual terms).
Can I trademark an AI-generated logo?
Potentially yes, if the logo is distinctive enough. Consult a trademark attorney for your specific case.
What if I need changes later?
Most platforms offer revision periods (Looka: unlimited during design). After purchase, edit access varies – Looka allows ongoing edits.
Do AI logos look generic?
Early AI logos were templated. Modern tools (Looka, Brandmark) generate unique combinations. Still less unique than custom design, but far from cookie-cutter.